To drivers with higher standards, Bridgestone is the premium tire brand that is engineered to get the most out of vehicles. The lines include Potenza, Turanza, Dueler, and Blizzak.

To drivers who value substance over hype, Firestone is the tire brand with an unmatched track record. Firestone tires are developed to provide exceptional value for customers—great tires at a competitive price. The line is composed of the following families: Firehawk, Affinity, Destination, Transforce, and the FR series.

Buyers who prioritize customization and style will remember 2004 as the year that the Fuzion line of tires arrived in the marketplace. Boasting advanced technological specifications to match a progressive design, Fuzion tires are ideal for the tuner market—customers who desire equal parts performance and value.